Case Study
E-commerce Webiste Development on Woocommerce
Client Overview
A mid-sized stationery brand with a diverse product line of 4000+ SKUs approached us to design and develop a robust e-commerce platform. Their goal was to:
Digitally transform their retail operations.
Streamline product discovery for customers.
Enable bulk and retail purchase options.
Improve sales and user engagement.
Challenge
Massive Product Inventory
- Over 4000 products spanning pens, notebooks, files, organizers, art supplies, and office essentials.
- Products often had overlapping categories, inconsistent naming, and redundant SKUs.
Product Refining Needs
- Inconsistent product descriptions, duplicate listings, and missing attributes (e.g., size, color, brand).
- Lack of high-quality images and SEO-friendly metadata.
- Difficulty in navigation due to poorly structured categories.
Technical Expectations
- Scalable e-commerce architecture for high inventory.
- Fast search and filtering across thousands of products.
- Mobile-first design to target young professionals and students.
Our Approach
Phase 1: Discovery & Strategy
- Conducted stakeholder interviews to understand customer purchase behavior (B2C and bulk buyers).
- Analyzed existing product catalog and sales reports to prioritize top-selling categories.
- Benchmarked against leading e-commerce stationery and lifestyle brands.
Phase 2: Product Refining
Catalog Audit: Removed 800+ duplicate and low-relevance products.
Standardization: Unified product names, SKUs, and attribute mapping (e.g., size, GSM, ink type, binding).
High-Quality Visuals: Coordinated product photography and created consistent imagery guidelines.
SEO Optimization: Developed keyword-rich titles, descriptions, and metadata for 3000+ refined SKUs.
Smart Categorization: Designed a hierarchical structure:
Writing Instruments → Pens → Gel Pens, Ball Pens, Fountain Pens.
Notebooks & Papers → A4, A5, Diaries, Journals.
Office Essentials → Files, Folders, Desk Organizers.
Bulk Order Tags: Marked products available in wholesale packs with dynamic pricing tiers.
Phase 3: Website Development
Platform Selection: We chosen WooCommerce (depending on scale) for flexibility, scalability and ease of updates .
Custom UI/UX:
Clean, minimal, and mobile-first design.
Advanced product filtering (by category, price, color, brand, GSM, ink type).
Sticky cart and quick view options for easy checkout.
Tech Integrations:
ElasticSearch for ultra-fast product discovery.
Bulk order module for B2B clients.
ERP integration for inventory sync.
Payment gateway with UPI, cards, wallets, and COD.
Performance Optimization:
Lazy-loading for images.
CDN and cache layers for faster page load.
Optimized database queries for 4000+ SKUs.
Phase 4: Launch & Marketing Readiness
- Migrated complete refined catalog to the live website.
- Configured analytics and heatmaps for tracking user behavior.
- Set up SEO redirects and product schema for Google Shopping.
- Trained client’s in-house team on managing large product catalogs.
The Results
Catalog Efficiency
Reduced clutter by 20% SKU consolidation (from 4000+ to ~3200 relevant products).
Standardized naming conventions improved user trust and consistency.
Website Performance
- Average page load time: 1.8 seconds despite high product volume.
- Product search and filtering speed: <0.5 seconds.
Website Performance
Bounce rate reduced by 32% due to better categorization.
Average session duration increased by 41%.
Conclusion
Product refining is crucial before scaling an e-commerce store with thousands of SKUs.
User-centric navigation and search are the backbone of high-SKU websites.
A well-structured, SEO-friendly product catalog directly improves sales and discoverability.
Technology choices (search engine, hosting, CMS) must align with inventory scale.
The successful development of this e-commerce platform for a stationery brand with 4000+ products showcases how strategic product refining, catalog structuring, and technology integration can transform a complex inventory into a smooth customer experience. By eliminating redundancies, creating a refined product hierarchy, and implementing advanced search and filtering, we not only streamlined operations but also enhanced discoverability and boosted sales.
This project highlights that for high-SKU businesses, the key to digital growth lies in refined product data, scalable architecture, and user-first design. The stationery brand is now equipped with a robust platform that supports both B2C and bulk orders, positioning it strongly for long-term online success.
